Brand guidelines · v0.1 · Sep 2026
jots.in brand
The identity system for jots.in — logo, colour, type and stationery, and how to use them together.
About the name. In English, 'jot' means to write something quickly or briefly, making it relatable in educational and creative contexts.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “j” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#0D7377RGB 13, 115, 119#08494CRGB 8, 73, 76#EF6F53RGB 239, 111, 83#17242ARGB 23, 36, 42#F3F6F6RGB 243, 246, 246Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Sora
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxCapture Your Ideas in a Jot!H2 · 36pxCapture Your Ideas in a Jot!H3 · 24pxCapture Your Ideas in a Jot!Body · 17pxCapture Your Ideas in a Jot!Caption · 13pxCapture Your Ideas in a Jot!Logo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@jots.in
www.jots.in
Founding Team
jots.in
hello@jots.in · www.jots.in
www.jots.in
Explorations
Alternative wordmark directions considered for jots.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.